The biggest reason I highlighted, which was highlighted in this week's lesson, is switching costs. I stated that people have invested a lot of time and effort into Facebook. Switching to Google could mean the loss of contacts, photos and/or videos that they have uploaded. For people like me, they have countless photos they have upload or have been tagged in. Many of my friends have not made the transfer to Google, so Im staying put 'til my network is moved.
Facebook also has the network effects on its side. The exchange, it is so easy to exchange information and share things with friends. from 45 to 4,500, people might not be willing to leave those networks. This would be staying power. And finally, complementary benefits. Facebook has taken this aspect and used it to its every advantage. Companies use their facebook pages to connect with audiences by offering discounts or inside information for liking their pages. Facebook just bought Instagram, a popular camera app, which now allows users to directly upload their pictures.
Since Instagram was not available on android til recently I have not experience the seemingly addictive nature of this app, but many of my friends find it amazing!
This is my picture of a painting that I did. We all love facebook. Google+ would have to offset the huge switching costs by providing users with an awesome reason for leaving facebook.
Facebook has become so well known that just a simple F will tell people two things; We have a facebook and we want you to be on it!
And, Im here to tell Facebook. I'm logged on and I'm staying put! =]
Picture and paintng by: Ellen Farly